A coordinated approach
AIM develops and manages coordinated advertising programs for independent workers’ compensation attorneys and law firms.
Our work connects the public-facing advertising with the online platforms and systems that support each program. This includes campaign development, websites and landing pages, and CRM management.
Joint advertising program development
We organize workers’ compensation marketing programs around defined audiences and a shared advertising identity.
Each program gives participating law firms a way to take part in coordinated advertising while maintaining their independent practices. AIM manages the marketing program; participating firms manage their legal work.
Digital advertising
We develop and manage online advertising campaigns that introduce each program to its intended audience.
Our work includes campaign messaging, advertising creative, and ongoing campaign management. The advertising directs people to program information and provides a way to make an inquiry.
Websites and landing pages
We build and manage the online destinations that support our advertising programs.
These pages explain the program’s focus, present information in an accessible format, and offer contact options for people interested in learning more. Their purpose is to help visitors understand the program and take the next step if they choose.
CRM management
Customer relationship management systems help organize the inquiries generated through a program.
AIM manages this infrastructure so inquiry information can be recorded and tracked in a coordinated system. These systems support the marketing process; legal evaluation and representation remain the responsibility of participating attorneys.
Ongoing program management
Advertising, landing pages, and CRM systems need to work together. AIM coordinates these components as part of the ongoing operation of our joint marketing programs.
Our exclusive workers’ compensation focus gives this work a clear scope, from the audiences we reach to the programs we administer.
See an example
Workers Compensation Attorney Group demonstrates how AIM brings a specialized advertising brand, targeted campaigns, and supporting digital systems together.
Explore Our Programs