Ray Gross is a San Diego-based entrepreneur, legal marketing professional, and community advocate. He founded Attorney Internet Marketing (AIM) in 2013 and has built the company around developing and managing joint advertising programs for independent attorneys and law firms.

Today, AIM specializes exclusively in workers’ compensation joint marketing programs. Its work brings together digital advertising, dedicated websites and landing pages, and customer relationship management (CRM) systems to support coordinated marketing initiatives.

Ray’s articles have appeared in Attorney at Work and MyCase, addressing topics relevant to attorneys and law firm operations.

His published work reflects an interest in the relationship between marketing, client communication, and the experience people have when working with a law firm. In his Attorney at Work articles, he discusses setting realistic expectations, gathering client feedback, and helping firms communicate more clearly.

Selected Attorney at Work articles include:

• Unhappy Clients Can Destroy Law Practices — Practical guidance on setting expectations and communicating with clients from the beginning of a matter.
• Client Satisfaction Surveys: Five Quick Questions to Ask — An approach to gathering feedback and identifying opportunities to improve client service.

These contributions complement his work developing joint marketing programs and supporting prospective client intake.

Ray’s background also includes nonprofit organizing and public service. He founded the Designated Drivers Association of San Diego (DDASD), an initiative that provided designated drivers to help people and their vehicles get home safely after drinking.

The DDASD worked with city, county and state legislators and sheriff and police departments to help save lives from drunk driving crashes.

His community work has also included supporting animal welfare, assisting several organizations with a focus on public safety and child welfare.